Programs
Message
These Christian programs give holistic answers to relevant development issues such as: AIDS prevention, interpersonal relationships, marriage, family, education, conflict prevention, conflict management, reconciliation, environment, agriculture, health care, hygiene, malnutrition, dehydration, malaria and ethical items.
Different forms of communication are used such as: panel discussions, interviews, music, educational items, practical information and short news items. These programs relate to African culture in form and content to a maximum degree. The programs have been developed in such a way that they will reach the different ethnic groups in French speaking Africa.
Target group
Through our TV-programs we can reach a great percentage of the population, directly and indirectly.
Indirectly, because the most effective way of communication and awareness raising aimed at the less educated in the villages is through communication to the family members in town. Anthropology studies have shown, the middle-class people in the city have a great influence on the attitudes and world view of their families in rural areas. Therefore the training and information presented to the urban population finds a great response in rural society.
This target group has a great influence on the subjects and the contents of the programs. The producers take the reactions and questions of the viewers into consideration as they determine the topics.
Broadcasting opportunities in french-speaking Africa
The programs are not only broadcast in Burkina Faso, but also on national and private TV stations in other French speaking countries. Programs are broadcast as well during time slots allotted to the national churches.
The influence of the media on the behaviour of people is more and more recognised, but there has always been a considerable lack of French speaking culturally relevant educational TV programs and media for West and Central Africa.
These last decennia doors have opened in a number of French speaking countries so that our programs can be broadcast by the national TV- stations. French is the official language in 20 African countries, that together realise a population of about 200 million.
Impact of television
The importance of mass-media in Africa cannot be ignored, especially in the area of education and information in a highly illiterate community (e.g. 58% in Burkina Faso) .
This high percentage of the population can only be reached by radio and television. That is why we feel television is not a luxury but an effective tool in helping the churches realise their objectives in relief and development.
The number of TV sets is increasing rapidly. Moreover watching TV is a family event with many people watching the same TV at one time. Often the TV is set outside and the neighbours are welcomed and are watching too.